Enterprise CMS & Menu Management

Technology Stack

AmplienceElectronWebhooks

Challenge

Wawa managed menus for more than 700 stores through spreadsheets, with no centralized system to serve web, mobile and in-store kiosk channels.

Key issues included:

• Spreadsheet-based menu management across 700+ stores
• No centralized CMS for web, mobile & kiosk channels
• Complex store-specific menus with deep hierarchies
• CMS platform constraints (200KB JSON limit)
• Needed offline kiosk support with real-time sync

Solution

We designed and built a custom Amplience CMS with React extensions, purpose-built for multi-channel menu delivery.

The solution included:

• Custom Amplience CMS with React extensions
• Tree-based menu editor: categories, products, scheduling
• Multi-channel delivery: web, mobile, kiosk (Electron)
• Content split into child items to work within CMS size limits
• Webhooks for offline kiosk content sync

Results

The platform now powers menu content across the entire Wawa footprint.

• Centralized CMS across 700+ stores
• Eliminated spreadsheet workflows
• Continuous 5-year delivery partnership