eCommerce Enhancement & Production Support

Technology Stack

Jira

Challenge

A Beauty Insider login requirement was blocking service bookings and losing revenue, while a complex backend had little monitoring or defect prioritization.

Key issues included:

• Beauty Insider login required to book services, resulting in lost revenue
• 8+ interacting backend services with limited documentation
• No production log monitoring for critical flows
• High defect backlog with no prioritization model
• Historical data errors impacting analytics & reporting

Solution

We removed the booking friction and stood up enterprise-grade monitoring, auditing and triage practices.

The solution included:

• Removed Beauty Insider requirement for service bookings
• Proactive alerting for bookings & payment transactions (SRE)
• Enterprise-grade auditing solution adopted Sephora-wide
• Kanban-based Jira triage model with PJM-led prioritization
• Data quality checks across analytics & reporting pipelines

Results

Store satisfaction and production stability improved measurably.

• Store satisfaction score 59.4% → 70.2%
• Sustained defect count reduction
• Multi-service production stability